Thinkbox is raising interest in television advertising in the UK with “The Broadcast”, a science fiction themed commercial launched in partnership with Lucozade, DFS, and Sheba. On Boxing Day 2016 ad breaks were interrupted by 5-second spots featuring a fleet of alien spaceships getting closer and closer to Earth. Finally the full 60 second commercial opens with the alien leader presenting the strange message, Oola Oola ZOD. Across the UK viewers are transfixed by the message. Armed forces and peace loving greeters rush to the landing site, along with an alien enthusiast, the star of the show. We then watch as the country’s top brass, scientists and military converge on the landing site, as do UFO enthusiasts keen to fulfil a lifetime’s ambition: to welcome a being from another world. They gather. They wait, eyes glued to the night sky. We see the space-ship touch down in a cloud of smoke and light. Down the ramp thunders a six toed alien, clad in armour, clutching a staff. “Oola Oola Zod!” he thunders triumphantly. He may have successfully moved the whole nation using TV. Not all is at it seems however. The Thinkbox Broadcast’s closing message: “Discover the power of TV advertising”.
Thinkbox Broadcast Credits
The Thinkbox Broadcast campaign was created at The Red Brick Road by executive creative directors Matt Davis and Richard Megson, senior creative Dean Webb, agency producer Charles Crisp and assistant producer Adam Pretty, business director Joseph Pirrie, and senior account manager Rosie Gilligan, working with Thinkbox marketing director Andrew MacGillivray
Media planning was by MediaCom by associate director David Mills, media manager Alan Meech, AV manager Manveer All, senior broadcast buyer Tazz Stander, digital planner Sam Wright and senior digital buyer Laura Day.
Filming was shot by directors The Bobbsey Twins From Homicide via Blink Productions with director of photography Alex Barber, 1st assistant director James Sharpe, producer Ewen Brown, production manager Lucy Jones, production designer Jane Carroll, alien costume designer Robert Allsop.
Offline editor was Ed Cheesman at Final Cut. Post production was done at Big Buoy by head of production Barney Wright, SPV Hussein Hassani. Colourist was Seamus O’Kane at The Mill.
Sound was designed by Sam Ashwell at 750mph. Music was by Ed Bailie at Leland Music.
